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Event Details
Sunday, August 12th - Sacramento

Are you ready to:
- Update your Sandals CSS certification
Non-members may attend, but are not eligible for CSS certification
- Participate in ABC's only seminar for northern California in 2012
- Get the latest ABC updates, topics and issues
- Explore ABC's roadmap and learn how to get to the top
Taking it to the Top Seminar Schedule
Sunday, August 12th
8:00 - 8:30 a.m. Registration - Coffee
8:30 - 11:45 a.m. Sandals Certification
The “Sandals ABC Honeymoon and Destination Wedding Program” has been extremely successful and we look forward to working with you. The program allows ABC members to provide luxury included ™ honeymoon packages and destination wedding packages, “Weddingmoons”, to all of the Sandals and Beaches Luxury Included™ Vacations throughout the Caribbean. Deliverables:
- The four elements of working smart
- Step-by-step instructions and tips marketing guide
- Product updates and highlights
Noon - 12:45 p.m. Luncheon
12:50 - 1:10 p.m Delta King Site Tour
1:15 - 2:00 p.m. Is it time to Rebrand? Rebranding in a Tough Economy,
John Goolsby, ABC-California State Coordinator, Membership
California/Nevada ABC State Coordinator, Wedding Video Hall of Fame Recipient and 27 Year Wedding Veteran John Goolsby took the timing of a bad economy to successfully reinvent his Wedding Films Studio and is now booking jobs all across North America.
Learn step by step how to find a new identity and logo, design a web site that gets traffic and bookings, develop an effective social media network, manage productive networking strategies, get added to vendor lists and discover the real benefit in trade associations. Learn how to find success in today's economy by reinventing your business from the ground up.
John is a 27-year veteran with more than 2,500 weddings of experience and has filmed in 23 states and 12 countries. He is the author of The Business of Wedding & Special Event Videography and has served as the President of Professional Photographers of California, Professional Photographers & Videographers of the Inland Empire and is the current California and Nevada State Coordinator for the Association of Bridal Consultants. John has received numerous honors and awards and has been voted One of the Top 25 Event Filmmakers in the World three years in a row.
2:00 - 2:45 p.m. What's Your Excuse? Elise Enloe, MBC, ABC VP and Director of Education
What's Stopping You from Taking it to the Top? I'm not Superwoman, but I'm often asked, "How do you do it all?" ABC Vice President of North American Operations, ABC Director of Education, Florida State Coordinator, university adjunct professor, and wedding consultant has some advice to help you take it to the top. Click here for the intro video clip. Is this you?
2:45 - 3:00 p.m. Break
3:00 - 3:45 p.m. Give Back~Get Involved!
Mary Jo Gallegos, MBC, ABC-California State Coordinator, Education
3:45 - 4:30 p.m. Bring Your Own Binder (BYOB), Elise Enloe, MBC, ABC VP and
Director of Education
Just as there is a prep class for many major accomplishments in life (the M-CAT, the SAT, the ACT), this is the prep class for attaining your Accredited or Masters level designation within our industry. We will explore the requirements, the points, and some ideas for your portfolio presentation. We will discuss ABC's point system and how you can best present your qualifications and yourself. There are no cookie cutter formats and there is not just one “recipe” to success.
- Gain a better understanding of how to present your accumulated points and qualifications for upgrading.
- Be better prepared to apply for Accredited or Masters designation and to present to the Master’s Panel.
- Understand the purpose, process and pride of having an advanced ABC designation.
NEED POINTS? ABC members receive 2 points in Education and Professional Development for this one-day seminar and another 1 point in Leadership for CSS certification. Don't miss out on this opportunity!
Accommodations
Welcome aboard a The Delta King, a unique historic riverboat on the Sacramento River.
You can spend the night in a stateroom held for Association of Bridal Consultants (ABC) for $129*. To ensure your accommodations at this rate, make your reservation by calling the hotel at (916) 444-5464 or 800-825-5464 to make your reservation.
* Plus state and local taxes.
About the Venue
The Delta King Hotel in Old Sacramento is a unique Sacramento treasure. The authentic riverboat plied the Sacramento River between San Francisco and Sacramento from 1927 to 1940. During World War II it served as a troop transport on San Francisco Bay. After the war the Delta King became a derelict roaming the Delta, without purpose or home. It sank at Richmond in San Francisco Bay in 1982 for a period of 18 months.
In 1984 the Delta King was brought to Sacramento where it underwent an extraordinary renovation at a cost of $9 million. Today it is a beautiful floating hotel with modern lodging amenities, 2 acclaimed restaurants offering casual and fine dining, 2 professional theaters, a wine school and exceptional facilities for weddings and meetings.
The Delta King is the best of the old world and the new. Experience old world charm and service complimented by modern amenities and acclaimed cuisine.

Directions to the Delta King
1000 Front Street, Old Sacramento, CA 95814
(916) 444-5464
From San Francisco:Take I-80 East, (Do not take I-80 Reno). As you enter the Sacramento area, take I–5 North to “J” street (Downtown Exit). Take an immediate left, in front of Denny’s, onto 3rd Street and follow the road into Old Sacramento. Turn left on 2nd Street, then right at K Street. The Delta King will be right in front of you at Front and K Streets. Valet parking is available, as well as metered parking on the streets and the public garages at the entrances to Old Sacramento.
From the North:Take I-5 south to the “J” St. Exit. Take an immediate left, in front of Denny’s, onto 3rd Street and follow the road into Old Sacramento. Turn left on 2nd Street, then right at K Street. The Delta King will be right in front of you at Front and K Streets. Valet parking is available, as well as metered parking on the streets and the public garages at the entrances to Old Sacramento.
From South Lake Tahoe/Placerville: Take Highway 50 west, to I-80 West, to I-5 North to “J” Street (Downtown exit). Take an immediate left, in front of Denny’s, onto 3rd Street and follow the road into Old Sacramento. Turn left on 2nd Street, then right at K Street. The Delta King will be right in front of you at Front and K Streets. Valet parking is available, as well as metered parking on the streets and the public garages at the entrances to Old Sacramento.
From Reno:Take I-80 west to I-5 South (Sacramento turn off). Take the “J” St. Exit. Take an immediate left, in front of Denny’s, onto 3rd Street and follow the road into Old Sacramento. Turn left on 2nd Street, then right at K Street. The Delta King will be right in front of you at Front and K Streets. Valet parking is available, as well as metered parking on the streets and the public garages at the entrances to Old Sacramento.
The Delta King, is located on the Sacramento River at the foot of K street in Old Sacramento. Ample public parking and valet parking is available.
Payment and Cancellation Policy
Cancellations more than 10 days before seminar may be transferred to another ABC seminar or refunded less a $35 administrative fee. Cancellations/no-shows less than 10 days before the seminar cannot be refunded. If paying by check, check must be postmarked by early registration cutoff or received prior to the seminar. ABC member "No-shows" will be invoiced.
Not comfortable with online payments? Register and select "Payment by Check" during the checkout process. Checks can be made out to ABC-Education and mailed to:
ABC Education Department, Elise Enloe, MBC, 660 Neile Ct., Oviedo, FL 32765.
Additional registration questions e-mail Elise Enloe, MBC at ELISEABCFL@aol.com.
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When & Where
Delta King Hotel
1000 Front St.
Sacramento,
CA 95814
Sunday, August 12, 2012 from 8:30 AM to 4:30 PM (PDT)
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